Business & Marketing Analysis Management
Providing digital services, entering a new market, or launching a new service or product will only be successful if marketing is part of the equation. This is probably a given, but how good is your marketing strategy? At Mohr World, we pride ourselves on knowing the industry, and we can guide you or audit your marketing strategy. Sometimes we even need to start by setting your SMARTER goals:
Specific Measurable Achievable Relevant Evaluated Reviewed
Or we can step to help you with the last two parts – E & R, of the success equation. And here is where the analysis of the marketing data collected from online campaigns needs to be fine-tuned. Marketing can be simple: consistently increase your customer base at the lowest possible cost. But there are so many metrics to oversee in online marketing. Check this list: Average Session Duration & Costs:
Cost Per Acquisition Cost Per Click Cost Per Conversion Impressions Most Visited Pages New Visitors vs. Returning Visitors Overall ROI Overall Website Traffic Page Views Rates: Bounce Rate Conversion Rate Email Click-Through Rate Email Open Rate Exit Rate Sessions Social Engagement Social Reach Traffic by Source
Maybe you are doing everything it takes, but are you sure?
We have advised companies and created successful campaigns. We have increased or decreased marketing budgets to adjust campaigns. We have guided in-house marketing teams and propelled them forward. And never one company’s strategy is the same as another, even if they are marketing similar services or products. There are many factors to consider, and we can explore them with you by asking the right questions and seeking the best answers. We can even start from scratch.
We can discuss a fee structure that you can be comfortable with, from fixed fees to revenue-share deals; we give you options you choose. Talk to us.
But not only Data from your online marketing is needed to succeed. Data from the market and your competition (Fees, Exchange Rates, Response Rates). Are you measuring them? Are you using them to compete successfully? We can gather data for you and help you manage it. Talk to us.