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As The Spark Group’s Digital Media Strategist, Amy Brightman develops data-driven strategies for The Spark Group’s clients and heads up all search and display initiatives. Amy is an online advertising expert who optimizes campaigns to their full potential through continuous analysis. While at her previous position with VivaKi, Publicis Groupe’s agency trading desk, she managed multi-million dollar display campaigns for some of the world’s largest brands, including T-Mobile, Chase, American Express, and Pizza Hut. Amy honed her analytical skill set while leading research initiatives at the Advertising Research Foundation and studying Psychology and Economics at the University of Virginia.