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Daniela Cuevas is the founder and partner of The Spark Group. Daniela works with clients throughout all industries, and has worked closely with various clients within the money transfer industry to create, execute, and manage integrated online strategies. Daniela found her passion in technology and digital mediums, which she uses to architect brand stories, to connect companies with their customers, and to gain valuable insights and analytics. She has a BS from NYU in Communication Studies, focused on Propaganda & Advertising and Information & Technology. Throughout her career, she has worked with clients such as Digicel, Ogilvy, Universal Music, American Express, Neutrogena, Macy’s, and Target. On her off time, you can find Daniela instagramming her meals away.